Saturday, April 28, 2012
I Get Excited About the Darnedest Things
Last week, I was snooping on Jeana Sohn and my heart flip-flopped for joy when she posted about her friend's sock company, Hansel from Basel. Purchasing new socks has been on my to-do list since autumn but I was having trouble finding a company that makes high quality socks but also maintains that charm and unique perspective that makes special socks really special. I wanted to find a designer that loves socks with a wide variety of colors and styles. Hansel from Basel is just what I was looking for. I love that they're based in L.A. and employ creative marketing tactics, like a sock of the month club, to connect with customers and reinforce loyalty.
When packing yesterday I took my bin of socks and threw almost all of them away and it felt so good! I then replaced them with my lovely new socks, void of holes or yucky threadbare patches. I am very very excited to wear my new socks and show them off- especially those polka-dot beauties!
Have a great weekend, dear reader! I'm going to DC to visit my bff Brent and will be back on Tuesday. See you then!